This interview explores current topics surrounding Australian rules football with the introduction of the Women’s league for the first time this season. The main research found that the AFL has a large pay gap between men and women’s professional AFL players. The ABC provided the statistics that female players are being paid 125 times less than their male counterparts. The Australian also discussed sexism in the sport. Additional research showed that there was a huge difference for New South Wales and Victorian fans, between what matches were available on free-to-air and cable television stations, as well as additional coverage on news stations, both television and radio, and in local newspapers.
Australian Rules football has had a predominately Victorian fan base within Australian society. The introduction of the Women’s league created exposure nation and world-wide in bridging the quality gap between men’s and women’s professional sports. But the question is, is the AFL really doing enough to bridge that gap so women unlike men, must work alongside their professional football career in order to make a living? Recently ABC online provided statistics showing that female players are being paid 125 times less than their male counterparts. It was also made apparent in the AFLW’s annual report that an entire women’s AFL team cost less that an individual average male player.
To gain an insight, UTS Sports Media spoke to an AFL mega fan Clare in Sydney last week. She has this to say on the issue: ‘’ With it being such a massive thing firstly, to the women in the AFL league, I think they’re doing a fantastic job this season, with the introduction of women. However, there’s still a long way to go for women to have the same opportunities as men do.’’
The Women’s league certainly gained great exposure across the shortened eight-week season, the exhibition match, won by 19 points by the Demons, reached 1.1 million viewers who watched at least five minutes across Channel 7, 7mate and Foxtel. (Footywire.com.au statistics).
With so much exposure and fans barracking for their favourite teams, it would make sense that football would be a full-time job for the female athletes, like the men? Think again. The top two players of each team will get about $25,000 for the season, and then $10,000 for high profile players, and $5,000 for everyone else. You read correctly: These elite athletes will earn merely $5,000 for an eight-week season. All are expected to train about nine hours per week, plus pre-season. This seems incomparable with an average male player who earns just over $300,000 (ABC.net). This essentially equates to buying an entire women’s team for the cost of a single male player. It just doesn’t add up.
Clare voiced her concerns on this topic by saying, ‘’As a mother of a daughter, I am very excited by the fact that women’s league has been introduced. And by the time she’s old enough, hopefully those years would have provided enough time for it to have developed and become an equal opportunity. ‘’ The problem seems to lie with broadcasting rights to women’s matches, as that’s where the big money lies. It would be expected to take a few years before the broadcasters would pay rights to show women’s footy matches, according to AFL’s general manager of game and market development, Simon Lethlean.
As long as the women are paying the same game, they deserve the rights to be paid equally.
Below is what the public had to say: